OpenAI on September 16, 2026, introduced new AI-powered advertising experiences for ChatGPT Ads, including a test of Sponsored Agents, natural-language campaign and creative tools for advertisers, and integrations with HubSpot and Shopify that the company described as its first CRM and ecommerce partnerships. Sponsored Agents Enter US Testing When a relevant ad appears in ChatGPT, users can choose to enter a clearly labeled conversation with a business-sponsored agent. In that conversation…